Despite the Rumours, Content Still Remains King
In the world of internet marketing, there is virtually nothing as important for success as useful, quality content. Whether you want to grow your business, increase exposure online, or find more customers, creating useful content like articles, videos, and infographics is still the best way to do it.
It Improves SEO
When Google crawls, one of the first thing that it looks for is high-quality content that is useful for real people, not content that was written for bots.
Your content placement is just as important as the content itself. By sharing content through various social media channels, you will increase engagement with your audience. Increased engagement leads to increased visits and sales.
It Adds Value
People want to buy from someone that they trust. The best way to get people to trust you is to establish yourself as an authority in your niche. Building good content shows your audience and customers that you know what you’re talking about.
It Increases Traffic
Consistently publishing quality content will not only bring more people to your website, but it will also reduce your bounce rate by keeping people around. The more that there is to read on your website, the less likely it is that they will leave.
Generates New Leads
The more people show up to your website, the more potential clients that you will interact with. Having a strong web presence is the single best way to generate new leads and customers.